“You finish the logo. The client says: ‘Can you also do the brand guidelines?’ You say yes — it’s just 2 more hours. Then comes the social kit. Then the pitch deck. You’ve worked 14 extra hours and invoiced for zero.”
This is scope creep. It happens to every designer, developer, writer, and consultant — and most never bill for it. Not because they don’t want to. Because they don’t have the words.